‘Flipping--buying properties, fixing them up, and then putting them back up for sale--seems risky at best.Or so you might think. Rick Villani and Clay Davis beg to differ. The authors are co-founders of HomeFixers, which bills itself as "North America's leading real estate rehab franchise." They insist that this is a perfectly fine time for flippers. They have just written a book called "Flip: How to Find, Fix, and Sell Houses for Profit." It's published by McGraw-Hill, which owns BusinessWeek.

Here is what the authors write:
Flipping works in any market. Why? Because it's about following a process, and that process isn't tied to any specific market or any particular time period. Your success in buying, fixing, and reselling houses comes primarily from finding value (buying a house below retail market value) and creating value (making improvements that increase the selling price beyond their cost). Finding and creating value always works whether your market is cold, lukewarm, or just plain hot.
But it seems to me that a lot of people who got rich flipping houses in the past few years were more lucky than smart. today, when prices are flat to falling, there's a lot less margin for error in a flipping strategy. In fact, the authors understand the risks. From their glossary, page 376:
Flip and fall The unfortunate circumstance that occurs when you're about to put a flip up for sale and the housing market tumbles below anyone's expectations.
Is This Really a Good Time to Be A Flipper?hotpropertybuinessweek







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